There has been a growth of social media platforms over the years. It is no longer a play for big players like Facebook, Instagram, and Twitter. There has been an uprise of lesser-known social media platforms that are gaining popularity. They include:
Tik-Tok
Since 2019, Tik-Tok has gotten close to 2 billion people downloading it. A majority of its users are Millenials who make simple videos and circulate on the platform. The concept is to go viral and participate in fun challenges that they hope will become an internet sensation. Even though there have been a lot of tik tok controversies in different parts of the world, they have not stopped the social media platform from expanding.
Lasso
Launched in 2018, this social media platform shares the same concept with tik-tok. They thrive on making short and entertaining videos such as people dancing or doing an extreme activity. The app also comes with some inbuilt features that can be used to enhance the videos for different effects.
Vero
This is a photo-sharing app that works almost the same way as Instagram. The difference is that Vero prides itself on not allowing adverts like other social media networks. The owner Ayman Hariri has constantly said that the concept of the platform is to help the users save on their data charges by not allowing adverts.
Caffeine
This app was developed by former Apple designers. It operates on the premises of bringing unique videos and content on sports and entertainment. The biggest target market is Millenials who are looking for creative content that is packaged in short and simple ways that capture their attention.
Steemit
This app was developed in 2016 and operates on a different model compared to other social media sites. The users are entitled to a reward in a virtual currency called STEEM. They can then withdraw the currency in the form of bitcoins and cryptocurrencies.